🐒 NFT marketplace · Product design · BAG · Beyond Art Group · 2025
Fancy Monas.
Client
BAG · Beyond Art Group
Artist
Edgardo Giménez
Role
Product Design: Home, Shop, Artwork & Checkout
Platform
fancymonas.io
Editorial home · Artwork categories · Filters · Checkout of the full experience
🍌 Overview & context
Buying digital art without the crypto jargon.
BAG is making its way into the ever-growing world of NFTs, democratizing access to art for artists and the general public alike.
Fancy Monas is the first collection on the platform: 1942 unique works created by Edgardo Giménez, one of Argentina's most recognized visual artists, available as a digital piece and as a physical fine art print.
The design challenge: build the experience of discovering, choosing and buying a work end to end, without crypto and NFT jargon getting between the artist and someone buying digital art for the first time.
1942
Unique works in the collection
1
Artist: Edgardo Giménez
2
Formats: NFT + Fine Art Print
4
Surfaces designed: Home, Shop, Artwork, Checkout
The artist behind the collection
Edgardo Giménez
Painting, graphics, architecture, furniture, sculpture and set design condensed into one character: the Mona.
BAG
Beyond Art Group
2025
Launch
🌈 Goal
We rethought the artbag home from scratch, creating a versatile home that can host different kinds of content (editorial, commercial and collection) without losing sight of the number one priority: selling art.
Content 01
Editorial
The artist and the story of the collection up front: who Edgardo Giménez is and why this work matters.
Content 02
Commercial
Direct access to the shop, real-time availability and the price always visible, with no friction on the way to buying.
Content 03
Collection
Favorites, saved works and the "my purchase" status live alongside everything else without competing for attention.
⭐ Home
fancymonas.io
Editorial hero + cart access
The home combines the hero of the featured work ("1942 unique works, created by Edgardo") with a direct CTA to the shop. It always keeps the summary of the purchase in progress at hand: price per work by quantity, volume discounts and the detail of what each piece includes (NFT + fine art print).
🐒 1942 UNIQUE WORKS, CREATED 🍌 BY ⭐ EDGARDO GIMÉNEZ 🌈
Collection hero · Artwork grid · "My purchase" summary with volume pricing
🍌 Shop · fancymonas.io/works
1942 works, one discovery experience
Grid · List · Filters
With a collection of 1942 pieces, the shop needed two things: speed to explore and clarity about what is available. We designed two views (a dense grid and a list with a large preview), filters by attribute, and an "Available" toggle that is always visible, so nobody wastes time on works that are already sold.
Grid view · List view with preview · Availability toggle and favorites
🌈 Artwork · fancymonas.io/collection
Fancy Mona #113
Each work is unique and defined by its own generative attributes. The artwork page presents those attributes as the main selling point, lets you try the work "in a space" before buying, and uses a favorites modal to guide anyone who hasn't yet decided which one to pick among 1942 options.
"You've successfully bought your Fancy Mona! Within 24 hours you'll get an email with news about your purchase and shipping."
Option to create an account or continue as a guest
Favorites modal to keep exploring the collection
⭐ Purchase flow
From 1942 works to a single purchase decision, in four frictionless steps.
Step 1
Discover
Editorial home with the artist's story and direct access to the shop.
Step 2
Explore
Shop with filters, grid and list views, and real-time availability.
Step 3
Choose the work
Artwork page with attributes, favorites and view in a space.
Step 4
Buy
Checkout with volume pricing and instant confirmation.
🔥 Video · Project presentation
Edgardo Giménez and the universe of the Fancy Monas.
🐒 Learnings
Learning 01
Design for scale, not for a single piece
With 1942 unique works, every UI pattern (grid, filter, artwork page) had to hold up at the extreme, not just in the demo case.
Learning 02
Lowering the barrier to crypto
Democratizing access to art meant hiding NFT complexity behind a familiar e-commerce flow: price, cart, checkout.
Learning 03
One home, several jobs
Content versatility isn't just aesthetic: it gives BAG one space to launch future collections without redesigning from scratch.
BAG · Beyond Art Group
"Democratize access to art, for artists and for the general public."
Fancy Monas is the first collection launched on BAG's platform, and it was designed as the starting point of a broader product: the same home, the same shop and the same checkout had to be able to host future artists and future collections.
